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Ryan Hernandez founded WGA in 2022 with a clear philosophy: provide transparent, democratized marketing services to SMEs without the inflated retainer fees typical of traditional agencies.
Based in Chicago, WGA operates as a lean, efficient marketing machine – offering everything from paid ads to website development under one roof.
But there was a problem.
Social media — an essential service every client expected — was demanding more time than it delivered in value. For WGA’s finance clients, the content was necessary to maintain visibility and trust, but the process behind it was slowing everything else down.
Ryan admitted that social media wasn’t unimportant — it just required disproportionate effort for the return. The team was creating beautiful content that clients loved, but the production time was eating into high-ROI activities like ads and conversion optimization.
The math didn't add up. And for an agency built on lean operations and strategic resource allocation, something had to change.
The Challenge
Solving The Social Media Time Trap
Before discovering Kleo, WGA's social media workflow looked like this:
For a single client producing 20 posts per month:
- Copywriter: 45 minutes (writing + briefing the designer on visual concepts)
- Designer: 100 minutes (creating visuals, exporting files, organizing assets)
- Revision rounds: Additional time for client feedback and modifications
- Mental switching costs: Team members constantly context-switching between clients
Total time investment: 5-6 hours per client, per month
And the results? Often just double-digit impressions on posts, with engagement primarily from people connected to the business owner.
"We were producing content for clients with 15 or 20 followers," Ryan recalls. "Some clients would compare themselves to Jim Cramer or finance influencers with massive audiences built over years of daily content. But our clients are successful financial advisors who are in Barbados one week and at seminars the next. The reality just didn't match the expectations."
The team tried various scheduling tools – tools like Hootsuite were too expensive at over $100/month for limited value. Buffer offered AI features, but as Ryan noted, "ChatGPT costs $20. I'm not paying $160 a month when I can just tab over to another page and pull up ChatGPT."
Eventually, WGA landed on Semrush's social scheduling tool, which was included with their existing SEO plan. It worked fine for scheduling, but it didn't solve the core problem: the time-intensive content creation process.
The Solution
Enter Kleo – The AI Teammate, Not Just Another Tool
When Kleo's founder initially approached Ryan with a pitch to "automate everything," Ryan was skeptical.
This was before ChatGPT emerged on the market, and the promise sounded too good to be true.
"I said, 'Please, surprise me.' I didn't think it was possible," Ryan admits. Social media remained critical for visibility and brand consistency — but WGA needed a faster, smarter way to produce it.
The key insight came when Ryan explained his decision-making framework:
"If I'm going to move to a different product, it has to save me time or save me a person. I don't want to hire another person to do this, and I don't want to do it myself."
Rather than trying to automate everything at once, Kleo focused on solving one problem exceptionally well: social media content creation.
The platform combined AI-powered copywriting with intelligent scheduling – exactly what agencies like WGA needed.
What set Kleo apart wasn't just the AI capability. It was the collaborative development process. Ryan worked directly with Aldo (Kleo's lead engineer) and the development team to shape the product around real agency needs.
"They were constantly communicating with me, constantly asking questions, genuinely trying to improve the product," Ryan says. "The level of detail and the speed they worked at – I think I got a steal. The team is easily worth three times our initial investment."
The Results
Content Curation from 6 Hours to 15 Minutes
The impact of implementing Kleo was immediate and dramatic.
Before Kleo:
- 5-6 hours per client per month (including revisions)
- Multiple handoffs between copywriter and designer
- Constant context-switching
- Client revision rounds taking up to two weeks
After Kleo:
- 15 minutes total per client per month
- Single team member can handle the entire process
- Instant revisions by re-prompting the AI
- Same-day client feedback implementation
That's a 95% reduction in production time.
"With Kleo, it's one minute to generate the posts," Ryan explains. "Your revision is just another minute. You're still in the same headspace – you review it, make modifications, and send it to the client. If they have feedback, you put that right into Kleo, and it's another minute to fix it."
Accounting for the image generation feature, Ryan estimates the total time at just 15 minutes per client. Now they’re able to generate a month's worth of content, that's copy and images, in less than a minute.
"Some images come out perfect. Even if you go into each one and add your logo or remove a watermark, I'm thinking maybe 15 minutes total. Compared to six hours with back-and-forth between humans? It's maybe a tenth of the time."
For WGA, Kleo Goes Beyond Time Savings. It’s Strategic Reallocation
The real value of Kleo extends beyond the hours saved. For Ryan, it's about redirecting energy toward revenue-generating activities.
Now the team can focus on the work that moves the needle for their clients, while keeping social media consistent, professional, and on-brand — without the time drain.
"We only have a job if we improve our clients' bottom line. When we put effort into a website or an ad campaign and see great results, that feels good. But spending all that time on social posts that get 16 views? That doesn't feel good."
With Kleo handling social media efficiently, WGA's team can focus on:
- Optimizing paid advertising campaigns
- Improving website conversion rates
- Creating email automation sequences
- Developing direct mail and seminar strategies that actually drive revenue
"I want to spend less time on things that produce less money and more time on our ads, on our copywriting and design that's more important than a social media post," Ryan says.
With Kleo, even clients can take ownership of their social presence — while agencies like WGA focus on the high-impact strategy behind it. It’s a win-win.
For Ryan, one of the most exciting aspects of partnering with Kleo is the product roadmap. The team isn't settling for a static solution.
"Kleo will never just settle," Ryan notes. "Video and image generation are coming. This time next year, we'll have videos in there. This time next year, who knows – maybe movies! That's what excites me too."
The AI teammate concept resonates because it's not about replacing human creativity – it's about eliminating the tedious, time-consuming work that keeps teams from focusing on strategy and high-value activities.
Ready to Experience Kleo Yourself?
WGA transformed their social media operations from a 6-hour bottleneck into a 15-minute task.
But the real transformation is strategic: freeing up their lean team to focus on work that actually drives client revenue.
For agencies and marketers facing similar challenges – where social media is a necessary service but not a primary revenue driver – Kleo offers a solution that's practical, efficient, and continually evolving.
As Ryan puts it:
"At the end of the day, I got a team, I got a product, and I got more time to focus on what actually matters."